Esencia 2013 by Sanserif Creatius: Japanese and Valencian Craftsmanship / Valencia, Spain
November 28, 2013 - February 28, 2014
The second edition of the Esencia project is inspired by the reflection of Japanese craftsmanship in the Valencian one and coordinated by Sanserif’s team of designers who worked together with 20 artisans from Alicante, Castellon and Valencia. The aim of this exhibition is to update the image of craftsmanship through the development of a heterogeneous universe of objects that transmit contemporary messages and meet the needs of contemporary society, by the use of traditional techniques and processes.
This investigation project, which annually turns into a travelling exhibition and was awarded in the last edition of the National Crafts Awards (Spain), has been chosen to be part of the official cultural acts to celebrate the Dual Year Spain-Japan, coinciding with the 400th anniversary of the mission of the Keicho Embassy in Europe.
Esencia 2013, which will stay in Valencia until the 28th February 2014, follows the same motto than the first edition, that is, to join the forces of craftsmanship and design in order to develop a collection of pieces where we find a hybridization of Japanese and Valencian tradition. The main objective is to make new products that bring additional values to the consumer, include new languages and fit in with new technologies, while having commercial viability.
The exhibition will show from jewellery to kitchenware, fashion accessories and decoration, all paying homage to the creativity of the craftsmanship of both cultures, in collaboration with different national organizations, like the Spanish Foundation for the Innovation in Crafts (Fundesarte), the Valencian Regional Government –through the Directorate-General of Trade and Consumption- the Gild of Tailors and Couturiers, the Gild of Master Confectioners of Valencia, and artisans of recognised standing like Juan Carlos Iñesta, Sara Sorribes, Marifé Navarro or José Marín, among others.
Actually, a selection of products from the exhibition will be included in the exclusive collections of Sibarita Shop, the first shop of the Arts and Crafts Centre of the Valencian Community. A place to buy pieces such us the olive oil clock Moments by Sara Sorribes and Sanserif Creatius, that had a honourable mention in the 2013 Tortona Design Week; the sheet music peg Score-clip by Sanserif Creatius, present at the Mussikmese 2013 in Frankfurt, among others.